10 Ways to promote your Instagram Page

1. Ramp up your content production

There’s no shortage of Instagram content you can publish to fill up your feed. followers on Instagram Customer photos. Memes. Bite-sized videos. And that doesn’t even scratch the surface of what’s available to you. To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently. Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often). As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram.

Best times to post on Instagram Global 2022

And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.

The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.

2. Cross-promote your Instagram posts across other networks

The effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach. foxtail coffee facebook post

Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.

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Sprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.

3. Focus on people-centric content

Although Instagram is a place to score sales, it is still first and foremost a place to share experiences.

The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”

And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.

But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.

4. Experiment with branded and industry hashtags

Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either. For example, Ernie Ball displays their iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.

Including a branded hashtag in your bio is the first step to allowing followers to promote your Instagram

In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically. Through branded hashtag, you can encourage followers to promote your Instagram for you

See how that works?

Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.

As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.

Including hashtags on your Instagram content automatically increases engagement

Don’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.

And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.

5. Tag brands, followers and locations whenever you can

For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.

Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers. Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.

Location tagging is essential to location Instagram promotion

6. Publish Instagram content on-site

When it comes to ads, what better billboards than your own customers?

Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.”

Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.

Casper promotes their products on-site using user-generated content

Of course, this all circles back to the need to promote your Instagram hashtag.

In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.

7.  Carve out your creative trademark

Creativity counts on Instagram.

Having some sort of niche or theme is a great way to both inspire your Instagram content and make yourself stand out from the crowd.

For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products.

Yeti’s creative trademark on Instagram is high-quality photos of landscapes

Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting.

oVertone’s creative trademark on Instagram is their use of color

If you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well, you.

8. Work with influencers to extend your reach

As we mentioned earlier, Instagram benefits from being a platform where brands can essentially publish ads without shoving them in their followers’ faces.

Enter the rise of influencer marketing. Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your own or allow you to tap into a new sect of users that you’re trying to reach.

Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.

Brands can spot influencers through hashtags and manual searching, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.

oVertone’s creative trademark on Instagram is their use of color

Remember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.

Engagement rate is a crucial metric when looking for an influencer to help promote your Instagram

9. Rethink how you present your products and promotions

This is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well.

So when you promote your Instagram in these instances, it’s crucial to present your content as must-see.

Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor.

For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.

Uniqlo publishes hype-heavy Instagram promotions and content, including calls-to-action for followers to check out their exclusive merch.

Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process.

As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.

10. Run a contest or giveaway

Here’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t. You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.

11. Optimize your profile for promotion

As you work through how to promote Instagram to new fans and followers, “looking the part” is essential.

This also applies to brands looking to attract more attention organically.

Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about.

Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it.

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