Content Marketing: Cracking the Viral Content Code
Content Marketing: Cracking the Viral Content Code “It’s gone viral!”
This is the foremost popular and most wanted statement of the 21st century.
For a bit of content to ‘go viral,’ it must be received and widely shared. B2B viral marketing is an avenue that a growing number of B2B marketers are exploring, as a stab at an innovative internet marketing technique.
The goal of any content marketing strategy is to succeed in an outsized and rapidly expanding number of prospects at a faster pace and at a lower cost. For this purpose; viral marketing is one among the foremost powerful strategies.
When talking about virality, the book, Made to Stick: Why Some Ideas Survive et al. Die, by brothers Chip and Dan Heath involves mind. This book offers six important components to getting thought to stay in someone’s mind. They believe that the key components in sticky ideas are often summed up by SUCCESs which is an acronym for easy, Unexpected, Concrete, Credible, Emotional, and generates Stories.
Produce ideas that are simple to know and doesn’t require an entire overhaul. Simple doesn’t suggest dumbing down. it’s all a matter of prioritizing. confirm that the core of your message is communicated properly.
Your content should be ready to start conversations and provoke reactions from quite just your audience. But remember that your idea must still be connected in how to your brand and must include high share-worthy elements. just in case you are doing find yourself with some backlash, prepare calm and picked up responses before time.
Striking visuals increase viral potential. If you would like to get social shares, you would like compelling visuals.
One of the most perks of going viral is that the ability to ‘own’ your niche. you’ll position yourself as an industry leader with the assistance of credible data in your content. this may help create an enduring impression.
Highly emotional content is significant to any marketing strategy. the simplest thanks to incorporate emotions into an existing content marketing strategy is by promoting it during emotional events like holidays or world issues.
Stories drive action. Create content that seamlessly crosses between different audiences, thereby driving more people to your website. Your content should be ready to fit quite one vertical.
There are many factors that are essential to any successful viral marketing strategy and this SUCCESs model points to six key elements. within the past few years, many B2B marketers have broken the mold and created content that has gone viral and still continues to be viral. Here are a couple of B2B marketing campaigns which may be measured on the above SUCCESs scale.